What Makes an Ad Successful?

June 23, 2012 § Leave a comment

The key components to a successful ad are, according to Megan Gambino of Smithsonian.com, “The ability to attract positive attention—that’s key—and to communicate clearly an interesting idea about a product or service. We are selling the products and services of clients, but if you look at it through the other end of the lens, what are we doing for consumers? Are we just annoying them, or are we doing something useful? I think what we are doing is introducing people to potentially better choices in their lives.”

Read Full Article Here: smithsonianmag.com

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