What Are the 3 Elements of a Magazine Ad?

June 28, 2012 § Leave a comment

The three elements of a magazine ad, according to Amit Sati, of Inkzoo, are layout, visual and copy.

Magazine Ad Layout

Layout of a magazine ad should hold everything together by keeping it simple, contrasting and balanced.

Visual of a magazine ad, though not required, should draw attention to the ad. Research indicates that 70% of people will only look at the visual in an ad. Since people prefer to relate themselves realistic photos photographs seem to appeal to target customers.

Copy of a magazine ad should include: Headline, Subhead, Body, & Signature. Research indicates that 30% of people will read the headline in an ad.

Read the full article of How to make your Magazine Ad Memorable here: design.inkzoo.com

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